A website that works for your practice, not another thing on your plate.
I'm a senior UX designer in Melbourne. I build hand-coded, mobile-first websites for established allied health practices, with smart automation that keeps patient enquiries moving while you focus on care. One experienced partner, start to finish.
Years senior UX
Senior UX across India, New Zealand and Australia.
Countries shipped in
Shipped products in AU, NZ and India.
Aware
Built with Australian healthcare advertising rules in mind.
Not stuffed with templates
Built for speed, not stuffed with templates.
Where I've worked
Stamp Code is a one-designer studio building hand-coded, mobile-first websites for established allied health practices in Melbourne.
Start a project →Sound familiar?
If any of that sounds familiar, we should talk.
The point
Most practice websites either look nice and sit there, or chase traffic that never turns into a booking. I build the kind of website that attracts the patients you actually want to work with, answers their real questions, and makes it obvious how to book.
That means a site that is clear about who you treat, why you're different, and how to take the next step. Not a template with your logo swapped in.
What I do
A hand-coded site built around how patients actually choose a practitioner, the automation that turns visits into bookings, and the UX rigour that keeps everything working. Pick one, or let me handle the lot.
Hand-coded, mobile-first, built around how patients actually choose a practitioner. Not a template.
Instant alerts when someone books or enquires, automated Google review requests, chatbots that answer the obvious questions. The site keeps working when you can't.
A decade of research, journey mapping and usability testing, scaled down for independent practices. The same rigour big brands pay six figures for.
Already have a site that isn't pulling its weight? I'll audit it, find what's quietly losing you patients, and rebuild only what needs rebuilding.
I work with established allied health practices in Melbourne whose website hasn't kept up with the business they've become. Different disciplines, same shared challenge. The disciplines I know best:
If you don't see your discipline listed, ask. The shape of a good practice website is more similar than different.
How I work
I learn about your practice, your patients, and what's not working today.
We agree what the website actually needs to do, and for whom.
I design, write, develop and launch, with you reviewing at the moments that matter.
I measure what happens after launch and improve the parts that matter most.
One person doing the work. No account managers, no handoffs, no offshore team.
Selected work
A decade of senior UX across insurance, appliances and e-commerce, plus recent independent builds for small business clients. Not healthcare specific yet, but the discipline is the same.
Recent clients
Fisher & Paykel Appliances · 2022 to 2024
Led UX from concept to launch for Fisher & Paykel's first appliance subscription service, shipped across two markets.
IAG and AMI Insurance (New Zealand) · 2024
Led the UX launch of a new non-insurance subscription for one of New Zealand's largest insurers, and unified two brands' design systems into one master UI.
Apex Plumbing and Gas · Melbourne · 2026
Took a Melbourne small business off a generic template onto a fast, custom, mobile-first site with enquiry alerts and review automation. Live in days.
MECo · motleyexim.com · 2026
Migrated a 27-year-old brand off WordPress onto a custom static build. Faster, 26 product pages, optimised for Google and AI search.
MECo · Luggage Covers launch · 2026
Full launch kit for a new product line. Custom site, four marketplace listings and an eight-week go-to-market plan, shipped solo.
IAG, AMI and State Insurance (New Zealand) · 2024
Led the IA rebuild across two major insurance brands using card sorting and tree testing, shipping one unified taxonomy.
Common questions
Every project is scoped and quoted individually, because what you actually need varies a lot. After a free 30-minute call, you'll have a fixed-price quote within 48 hours. No hourly billing, no surprises.
Templates look like templates and often load slowly. Mine are hand-coded, mobile-first and shaped around your practice. The difference shows up in how the site feels, how fast it loads and how well it converts a visitor into a booking. More on this →
Yes. I've worked with Cliniko, Nookal, HotDoc, HealthEngine and Halaxy. If your system can embed or deep-link, I can connect it cleanly, or build a direct booking or enquiry form that routes to your inbox or SMS.
Yes. I build with AHPRA and TGA rules in mind, flag anything that looks risky, and always recommend you take legal advice on claims and testimonials specific to your practice.
It's the smart layer behind your website. It captures enquiries, alerts you the moment one comes in, nudges happy patients for reviews, and answers common questions automatically. More →
Yes. I'll audit your current site, find what's quietly losing you patients, and rebuild only what needs rebuilding. Sometimes one page, sometimes the whole thing.
Currently taking on new practices
Book a free 30-minute call. We'll cover your practice, what the website needs to do, and whether I'm the right fit. If I'm not, I'll tell you honestly and point you to who is.
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