Stamp Code, Custom Small Business Websites + AI Lead Automation, Melbourne

10+ years · New Zealand · Melbourne

Websites that don't just look good. They win you customers.

I'm a senior UX designer who also builds and automates. A decade designing products at some of Australia and New Zealand's biggest brands, now focused entirely on Melbourne small businesses. Fast, mobile-first sites with AI lead automation built in, at a fixed price, live in weeks.

Shrutika at her workspace Shrutika at her workspace Shrutika in sage

Stamp Code is a one-designer studio focused on shipping mobile-first, high-performing websites and AI lead automation for Melbourne small businesses.

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What I do

A senior designer who also builds and automates.

Most small businesses have to choose between a designer who makes it pretty and a developer who makes it work. With me, you get both, plus the automation that turns the site into a lead machine.

Who I build for.

I build for local, service-based businesses, the ones that win customers through Google and referrals. These are the industries I know best:

10+

Years experience

A decade of senior UX across New Zealand and Australia, from enterprise teams at IAG and Fisher & Paykel.

3

Countries shipped in

Designed and shipped subscription products and design systems across New Zealand and Australia.

15+

Brands I've worked with

Worked across a variety of sectors and industries, recent ones include AMI and State Insurance, NZ Post, and Fisher & Paykel Appliances.

Selected work

Case studies, from enterprise to small business.

Fisher & Paykel Appliances · 2022–2024

Water Filter Subscriptions, concept to launch across two markets

Led UX from concept to launch for F&P's first appliance subscription service, shipped across two markets. Hit 1,700 subscribers within the first 3 months.

1,700subscribers in 3 months
AU + NZmarkets shipped
End-to-endUX led

IAG · AMI Insurance (New Zealand) · 2024

AMI Roadside Rescue, launching a new non-insurance subscription

Led the UX launch of a new non-insurance subscription for one of NZ's largest insurers, and unified two brands' design systems into one master UI.

New product launchnon-insurance subscription
Master UIIAG + AMI design systems unified

Trades & plumbing · Melbourne · 2026

A custom website built in 3 days, no templates, problem-solving first.

A spec build demonstrating how a Melbourne plumbing business could move off a generic template onto a custom, hand-coded, mobile-first site, purpose-built around real customers and the jobs they hire for. Scroll-driven hero, AI-powered lead alerts, and automated Google review requests baked in. Concept to live in under 3 days, built with AI as co-builder.

3 daysconcept to live
100%custom-coded · no templates
2 automationsSMS alerts + review requests
View trades & plumbing site

MECo · motleyexim.com · 2026

Rebuilding a 27-year-old export brand for the modern web, 3.7× faster and SEO-ready.

Migrated MECo's ageing WordPress site to a custom static HTML build, restructured the information architecture around buyer-journey keywords, and shipped 26 product pages with embedded compliance and trust signals. The new site loads in under 1.2 seconds and is optimised for Google's helpful-content updates plus AI-driven search visibility (AI Overviews, Perplexity, ChatGPT).

3.7×faster page load
26product pages shipped
1999 → 2026heritage brand modernised
View motleyexim.com

MECo · Luggage Covers launch · 2026

Zero to launch in 8 weeks, full e-commerce kit for a new product line.

Built MECo's complete launch kit for a new luggage covers line, custom marketing site, four marketplace listings (eBay AU, Gumtree, plus two), and an 8-week go-to-market plan covering paid ads, SEO, and review acquisition. From listing copy to first sale, the entire launch was scoped, designed, and shipped solo.

6.5KInstagram views in launch month
4marketplaces shipped (eBay AU, Gumtree + 2)
8 weeksconcept to first sale

IAG · AMI & State Insurance (New Zealand) · 2024

Unified information architecture across two insurance brands.

Led the IA rebuild across two major insurance brands using card sorting and tree testing, shipping one unified taxonomy.

2 brands unifiedunder one IA system
200+pages restructured across the portfolio

Pricing & packages · 2026

Three ways to work together. Grow into it.

Every package built for small businesses that want to look as good as they already are. Custom-coded, mobile-first, and quietly designed to bring the right people through your door.

  • Full breakdown of Essentials, Grow & Scale packages
  • What's included, who each package is for
  • Add-ons and ongoing care plan details
  • Payment plan options

Get the full Pricing & Packages PDF

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Popular queries

Quick answers to your key questions.

Currently taking on new projects

Let's talk. No pressure, no pitch.

Book a free 30-minute call. We'll cover your business, your goals, and what a site actually needs to win you customers. Fixed-price quote within 48 hours. I take on a small number of projects at a time, so if the timing works, let's use it.

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