Stamp Code · Custom Small Business Websites + AI Lead Automation

A senior designer who also builds and automates.

Custom websites Figma · HTML/CSS/JS · Responsive ↗

Mobile-first, fast-loading, hand-coded websites for small businesses. No bloated WordPress, no $5-template feel. Designed to convert visitors into customers.

AI lead automation Claude · OpenAI · Zapier · Formspree ↗

Instant SMS alerts when forms are submitted, automated Google review requests, chatbots and content generation. Your site becomes a 24/7 lead-generation machine.

UX research & strategy Journey mapping · User testing · A/B testing ↗

10 years of user research, customer journey mapping, usability testing, and design systems. The same rigour I brought to Fisher & Paykel and IAG, scaled down for small businesses.

Improve what you have Site audit · SEO · Google Business Profile ↗

Already have a site that isn't pulling its weight? I'll audit it, find what's quietly losing you customers, and rebuild only what needs rebuilding.

Empowering small businesses in Melbourne with measurable success and growth.

10+

Years experience

A decade of senior UX across New Zealand and Australia — from enterprise teams at IAG and Fisher & Paykel.

Countries shipped in

Designed and shipped subscription products and design systems across New Zealand and Australia.

1,700+

Subscribers driven

Led UX for Fisher & Paykel's first appliance subscription — 1,000 AU + 700 NZ subscribers in 3 months from launch.

Fisher & Paykel Appliances · 2022–2024

Water Filter Subscriptions — from concept to 1,700 subscribers in 3 months

Led the UX from ideation to high-fidelity designs for Fisher & Paykel's first appliance subscription service. The launch hit 1,000 subscribers in Australia and 700 in New Zealand within the first three months, and the model has since extended to dish tablets and other product lines.

1,700+subscribers in 3 months

2markets shipped (AU + NZ)

End-to-endideation → launch

IAG · AMI Insurance (New Zealand) · 2024

AMI Roadside Rescue — launching a new non-insurance subscription

Led the UX launch of AMI Roadside Rescue, a non-insurance subscription service from one of New Zealand's largest insurers. The product launched with a 68% customer approval rating for its convenience and peace of mind. Also bridged the gap between IAG's core and AMI design systems, creating a "master UI" file now used across teams.

68%customer approval at launch

1master design system unified

Apex Plumbing & Gas Co. · 2026

From template stuck on page 3 of Google to a custom site that ranks and converts.

Built a custom, mobile-first marketing site for a Melbourne plumbing business — scroll-driven hero animation, AI-powered lead alerts, automated Google review requests, and local SEO baked in. Built using Claude as a co-builder, deployed and live in under 3 days.

3 daysconcept to live

100%custom-coded · no templates

2 automationsSMS alerts + review requests

See it live ↗

MECo · motleyexim.com · 2026

Rebuilding a 27-year-old export brand for the modern web — 3.7× faster and SEO-ready.

Migrated MECo's ageing WordPress site to a custom static HTML build, restructured the information architecture around buyer-journey keywords, and shipped 26 product pages with embedded compliance and trust signals. The new site loads in under 1.2 seconds and is optimised for Google's helpful-content updates plus AI-driven search visibility (AI Overviews, Perplexity, ChatGPT).

3.7×faster page load

26product pages shipped

1999 → 2026heritage brand modernised

MECo · Luggage Covers launch · 2026

Zero to launch in 8 weeks — full e-commerce kit for a new product line.

Built MECo's complete launch kit for a new luggage covers line — custom marketing site, four marketplace listings (eBay AU, Gumtree, plus two), and an 8-week go-to-market plan covering paid ads, SEO, and review acquisition. From listing copy to first sale, the entire launch was scoped, designed, and shipped solo.

4marketplace listings live

8 weeksconcept to first sale

1new product line launched

New Zealand Post · 2018–2019

Brand guidelines redesign + landing-page optimisation.

Led the redesign of NZ Post's brand guidelines and centralised their design system. Designed landing pages optimised for engagement, ran extensive user testing, and facilitated end-to-end persona development through customer interviews.

1national brand guidelines redesigned

End-to-endpersona development

From Mumbai design studios to Melbourne small businesses.

I started as a senior designer in India in 2013, working on brand and digital projects for startups and agencies. In 2016, I moved to New Zealand to study Creative Technologies at Media Design School, then spent the next eight years working in-house on enterprise UX — NZ Post, Fisher & Paykel Appliances, and most recently IAG Insurance.

I shipped subscriptions across four countries, ran user research at scale, built design systems used by teams of designers, and learned exactly what makes digital products work for real customers.

In 2025 I moved to Melbourne and started Stamp Code — bringing that enterprise-grade rigour to the small businesses who need it most. Combined with AI tools (I build alongside Claude Code), I can deliver in days what agencies quote in months, at a fraction of the cost.

I work from home in Burwood East, around the schedule of my eight-month-old. Best of both worlds.

2024–now

IAG · NZ — Senior UX/UI Designer. AMI Roadside Rescue launch.

2019–2024

Fisher & Paykel Appliances — UI/UX Designer. Subscriptions, design systems, multi-market journeys.

2018–2019

NZ Post — Digital/UX Designer. Brand guidelines, landing pages, personas.

2017–2018

Imperial Digital, NZ — UI/UX Designer.

2013–2016

Interactive Avenue + Yours Socially, India — Senior Designer.

I design websites that do the boring stuff so small businesses can focus on their craft.

A senior designer who also builds and automates.

Empowering small businesses in Melbourne with measurable success and growth.

Case studies from enterprise to small business.

Water Filter Subscriptions — from concept to 1,700 subscribers in 3 months

AMI Roadside Rescue — launching a new non-insurance subscription

From template stuck on page 3 of Google to a custom site that ranks and converts.

Rebuilding a 27-year-old export brand for the modern web — 3.7× faster and SEO-ready.

Zero to launch in 8 weeks — full e-commerce kit for a new product line.

Brand guidelines redesign + landing-page optimisation.

Inspiring client experiences.

Quick answers to your key questions.

From Mumbai design studios to Melbourne small businesses.

We transform brands. Your success is next.