From enterprise UX to the allied health practices that need it most.
I'm Shrutika Shedha, senior UX designer, founder of Stamp Code, and the person who'll actually build your site.
The path here
I started as a senior designer in India in 2013, working on brand and digital projects. In 2016 I moved to New Zealand to study Creative Technologies, then spent eight years working in-house on enterprise UX, at NZ Post, Fisher & Paykel Appliances, and most recently IAG Insurance.
Across those years I shipped subscription products across multiple markets, ran user research at scale, and built design systems used by whole teams of designers. I learned exactly what makes digital products work for real people, and what quietly loses them.
In 2025 I moved to Melbourne and started Stamp Code. The idea was simple: take enterprise-grade UX rigour and bring it to the independent practices that need it most, without the agency price tag or the agency timeline. With modern tools, I can deliver in weeks what agencies quote in months.
Stamp Code focuses on allied health practices because the work maps closely to how I've always designed: real users with real decisions, in moments that matter. A patient choosing a physio after a flare-up, or deciding whether a new psychologist is the right fit, deserves the same clarity I spent a decade building into enterprise products.
I work from home in Burwood East, around the schedule of my young family. Best of both worlds.
Where I've worked
- 2024 to 2025, IAG, NZ, Senior UX/UI Designer
- 2019 to 2024, Fisher & Paykel Appliances, UI/UX Designer
- 2018 to 2019, NZ Post, Digital/UX Designer
- 2017 to 2018, Imperial Digital, NZ, UI/UX Designer
- 2013 to 2016, Interactive Avenue and Yours Socially, India, Senior Designer
Who you'll work with
Me, directly. No account manager, no junior designer, no offshore team. You talk to the person doing the work, start to finish.
Let's talk about your practice.
Free 30-minute call. No pressure, no pitch. I respond same-day Monday to Friday.