Hi, I'm Shrutika — the designer behind Stamp Code.

The path here

I started as a senior designer in India in 2013, working on brand and digital projects for agencies. In 2016, I moved to New Zealand to study Creative Technologies at Media Design School, then spent the next eight years working in-house on enterprise UX — NZ Post, Fisher & Paykel Appliances, and most recently IAG Insurance.

I shipped subscriptions across four countries, ran user research at scale, built design systems used by teams of designers, and learned exactly what makes digital products work for real customers.

In 2025, I moved to Melbourne and started Stamp Code — bringing that enterprise-grade rigour to the small businesses who need it most. Combined with AI tools, I can deliver in days what agencies quote in months, at a fraction of the cost.

I work from home in Burwood East, around the schedule of my eight-month-old. Best of both worlds.

Why Stamp Code exists

Most small business websites are either bloated agency builds or generic Wix / Squarespace templates that all look the same. I built Stamp Code to fill the middle — custom, hand-coded, fast websites with AI lead automation baked in.

Every site is built around the actual customer journey, not a template. Every site is fast. Every site is mobile-first. And every site comes with the kind of UX rigour I'd bring to an enterprise product launch.

Career timeline

• 2024–2025 — IAG · NZ — Senior UX/UI Designer. AMI Roadside Rescue launch + AMI & State Insurance IA rebuild.
• 2019–2024 — Fisher & Paykel Appliances — UI/UX Designer. Subscriptions, design systems, multi-market journeys.
• 2018–2019 — NZ Post — Digital/UX Designer. Brand guidelines, landing pages, personas.
• 2017–2018 — Imperial Digital, NZ — UI/UX Designer.
• 2013–2016 — Interactive Avenue + Yours Socially, India — Senior Designer.

Based in

Burwood East, Melbourne, VIC, Australia. Serving small businesses across greater Melbourne and remotely across Australia.