AI lead automation — your website working when you can't.
The smart layer that sits behind your website and quietly does the busy work — capturing enquiries, alerting you when a real lead comes in, nudging customers for reviews, and answering common questions automatically.
What it actually does
"AI lead automation" sounds vague, so here's what it looks like in practice for a small business:
- Instant SMS + email alerts when someone fills in your contact form — you get pinged within seconds, on the tools or on the road
- Automated Google review requests sent to customers a day or two after the job — driving up your local SEO ranking
- AI chatbot on your site that answers common questions 24/7 and captures phone numbers when you're off-hours
- Smart follow-up flows that nurture warm leads who didn't book immediately — so they don't go cold
- Content + email drafts generated by AI in your tone of voice — for newsletters, blog posts, or follow-ups
Why it matters for small business
Most small businesses lose leads not because they don't get traffic — but because of friction. A missed phone call. A form submission that sat in an inbox for two days. A customer who needed an answer at 9 PM and went to a competitor. AI lead automation closes those gaps without adding to your workload.
It's not about being "AI-powered" as a buzzword. It's about your website actually working for you when you're with a client, on a job, or asleep.
Built with
- Claude for chatbot intelligence and content generation
- OpenAI for content variations and routing logic
- Zapier for connecting your site to SMS, email, calendar, and CRM
- Formspree for reliable form handling
- Twilio for SMS alerts
- Google APIs for review-request automation
Who this is for
- Tradies who miss enquiries because they're on the tools all day
- Small business owners who hate paperwork and follow-up emails
- Service businesses who want more Google reviews without manually asking each client
- Anyone whose website currently just sits there looking nice but not actually doing anything
Pricing
AI lead automation is offered as an add-on to a custom website build, or as a standalone setup on an existing site. Pricing depends on which pieces you need — start with a free 30-minute call and I'll give you a fixed quote within 48 hours.