Don't rebuild — fix what's broken.
You already have a website. It just isn't earning its keep. I audit it with the same eye I used at Fisher & Paykel, IAG, and NZ Post — then fix the highest-impact wins. No full rebuild required.
Currently taking on new projects — audit turnaround in 1 week
What a real audit does for you
Honest audit — no fluff
I'll tell you what's broken, not what you want to hear. The same critical eye I brought to Fisher & Paykel's subscription platforms and IAG's insurance products.
Usability · copy · conversion
Wins first
Not every problem is worth fixing. I rank issues by real impact so we ship the changes that move the needle — not the ones that look busy.
Ranked list · ship top 3
Copy + structure fixes
Most small business sites don't need a redesign — they need clearer words and a better hierarchy. Often the biggest lift comes from a rewrite, not a rebuild.
Rewrite · restructure
Speed + SEO patch
Slow site? Not indexing? Google Business missing? These are the quiet leads-killers on most existing sites — and often the fastest fixes.
Load · SEO · GBP
The eye behind the audit
Fisher & Paykel Appliances · 2019–2024
Five years auditing and improving enterprise digital products across four markets.
What's included in every audit
Audit vs. rebuild: A full rebuild takes weeks and costs thousands. An audit takes 1–2 weeks and often gets you 80% of the improvement for 20% of the cost. Start here. Rebuild only if the bones can't be saved.
- Full UX audit — usability, copy, conversion, mobile experience
- PageSpeed + Core Web Vitals check with fix recommendations
- SEO fundamentals sweep — title tags, meta, schema, sitemap
- Google Business Profile review + setup or clean-up
- Prioritised fix list — ranked by impact, not effort
- You keep the doc. Action it yourself, or hire me to ship the fixes.
Go deeper
UX research & strategy
If the audit says "the strategy's wrong, not the site" — this is where we go next.
Explore →Custom websites
If the bones really can't be saved, a full custom rebuild — mobile-first, 90+ PageSpeed.
See how →GEO & AI search
Get cited by ChatGPT, Perplexity, and Google AI Overviews — often a big audit fix.
Read more →Not sure what's actually broken?
Book a free 30-minute call. Send me your URL beforehand and I'll come with initial thoughts. If we're a fit, I'll send a full audit brief within 48 hours. Same-day replies Monday–Friday.