Don't rebuild, fix what's broken.
You already have a website. It just isn't earning its keep. I audit it with the same eye I used at Fisher & Paykel, IAG, and NZ Post, then fix the highest-impact wins. No full rebuild required.
Currently taking on new projects, audit turnaround in 1 week
What a real audit does for you
Honest audit, no fluff
I'll tell you what's broken, not what you want to hear. The same critical eye I brought to Fisher & Paykel's subscription platforms and IAG's insurance products.
Usability · copy · conversion
Wins first
Not every problem is worth fixing. I rank issues by real impact so we ship the changes that move the needle, not the ones that look busy.
Ranked list · ship top 3
Copy + structure fixes
Most small business sites don't need a redesign, they need clearer words and a better hierarchy. Often the biggest lift comes from a rewrite, not a rebuild.
Rewrite · restructure
Speed + SEO patch
Slow site? Not indexing? Google Business missing? These are the quiet leads-killers on most existing sites, and often the fastest fixes.
Load · SEO · GBP
How it works
Free, no obligation. Show me the site, walk me through your business and the leads it isn't closing.
Ranked list of what's quietly losing you customers, honest, no fluff. You keep it whether we go further or not.
Fix the changes that move the needle, not the ones that look busy. Copy, structure, speed, SEO, GBP.
Re-tested at 30 days. Real numbers on speed, ranking, and enquiries so you see what actually changed.
The eye behind the audit
Fisher & Paykel Appliances · 2019–2024
Five years auditing and improving enterprise digital products across four markets.
What's included in every audit
Audit vs. rebuild: A full rebuild takes weeks and costs thousands. An audit takes 1–2 weeks and often gets you 80% of the improvement for 20% of the cost. Start here. Rebuild only if the bones can't be saved.
- Full UX audit, usability, copy, conversion, mobile experience
- PageSpeed + Core Web Vitals check with fix recommendations
- SEO fundamentals sweep, title tags, meta, schema, sitemap
- Google Business Profile review + setup or clean-up
- Prioritised fix list, ranked by impact, not effort
- You keep the doc. Action it yourself, or hire me to ship the fixes.
Go deeper
UX research & strategy
If the audit says "the strategy's wrong, not the site", this is where we go next.
Explore →Custom websites
If the bones really can't be saved, a full custom rebuild, mobile-first, 90+ PageSpeed.
See how →GEO & AI search
Get cited by ChatGPT, Perplexity, and Google AI Overviews, often a big audit fix.
Read more →Not sure what's actually broken?
Book a free 30-minute call. Send me your URL beforehand and I'll come with initial thoughts. If we're a fit, I'll send a full audit brief within 48 hours. Same-day replies Monday–Friday.