How much does a small business website cost in Australia?
It’s the first question almost everyone asks, and most web designers dodge it. So here’s a straight answer: what small-business websites actually cost in Australia in 2026, what makes the price go up or down, and what you should expect for your money — no sales spin.
The short answer
Prices vary widely by scope. As a rough guide:
- DIY (Wix / Squarespace) — $0–$50/month. You do all the work: design, content, SEO. The platform fee is ongoing forever.
- Freelancer (template-based) — $800–$2,500 one-off. Faster than DIY, but usually a customised template — not truly custom.
- Custom hand-coded (Stamp Code) — $1,800–$5,000+ depending on scope. Design, build, mobile-first testing, SEO setup — all included. You own the code outright.
- Agency — $5,000–$20,000+. Same output as a good freelancer, with more account management overhead and longer timelines.
The honest truth is that “how much is a website” is like asking “how much is a car” — it depends what you need it to do.
What actually drives the cost
- Scope — a one-page site vs a multi-page site with booking, e-commerce, or integrations.
- Custom vs template — a template is cheaper up front but slower and generic; custom costs more and lasts longer, loads faster, and converts better.
- Automation — SMS lead alerts, review automation, and chatbots add capability (and value).
- Content — whether copy and images are ready, or need to be created.
- Ongoing — hosting and maintenance, if you want it handled.
Cheap isn’t the same as good value
A $5 template that loads slowly and never turns up in search costs you customers every month. A site that loads fast, ranks locally, and captures every enquiry pays for itself. Judge on return, not just sticker price.
How I price
Simple: a free 30-minute call to scope what you need, then a fixed-price quote within 48 hours. No hourly billing, no surprises. You know the number before you commit.
A website is one of the few marketing assets that works for you 24/7 for years. Priced right and built well, it’s not a cost — it’s the thing that brings the customers in.
Want to compare template vs custom before deciding? Read the honest comparison →
Looking for a Melbourne-based designer? See why local matters →
Get a fixed-price quote within 48 hours
Book a free 30-min call — we'll scope it together and you'll have a firm number before the day is out. I respond same-day Monday–Friday.