A custom website built to win leads, not just to look nice.
Your website is often the first impression a customer gets. I build fast, mobile-first sites designed around how your customers actually decide, so more of them pick up the phone.
Currently taking on new projects, quote in 48 hours
What custom actually gets you
Speed that keeps customers
Built lean and hand-coded, so pages load in under 2 seconds. Template sites often take 4–6, and slow sites lose customers before they've read a word.
<2s load · 90+ PageSpeed
Mobile-first by default
~70% of small-business traffic comes from phones. I design the phone experience first, then scale up, not the other way around.
Phone → tablet → desktop
Designed to convert
Every section earns its place: clear message, obvious next step, nothing in the way of an enquiry.
Calls · forms · bookings
You own everything
No platform lock-in, no rented template. The site, the domain, the code, all yours, forever.
No lock-in · yours forever
How it works
Free, no obligation. Walk through your business, your customers and the goals you need the site to hit.
Clear scope, clear deliverables, price locked before we start. No hourly surprises.
Tight cycles, live in weeks not months. You stay in the loop the whole way and preview as we go.
Full ownership of the code, domain, hosting. No lock-in, no ongoing fees unless you want them.
Seen in the wild
Trades & plumbing · Melbourne · 2026
Concept to live in 3 days. 100% custom-built, no templates.
What's included in every build
Custom vs. template: Wix and Squarespace sites score 30–50 on PageSpeed. Mine score 90+. They use locked-in monthly plans. I hand you the keys. They're built for anyone. Mine is built for your customers.
- Custom, mobile-first design and build
- Copy guidance and structure built for conversion
- Local SEO, suburb targeting, schema markup, Google indexing
- 90+ Google PageSpeed score
- Fixed price, quote locked before work starts
- You own everything. No lock-in, no ongoing fees unless you want them.
Go deeper
Add AI lead automation
Instant SMS alerts, automated review requests, and 24/7 chatbots, so no lead slips through while you're on the tools.
Explore →Website cost guide
Transparent price ranges by project type. No pitch, no surprises, just numbers you can actually budget from.
See pricing →Custom vs Wix / Squarespace
Why hand-coded sites consistently outperform templates on speed, SEO, and turning visitors into customers.
Read the comparison →Ready for a site that actually works?
Mobile-first, fixed price, live in weeks. Book a free call and you'll have a fixed quote within 48 hours. Currently taking on new projects, I respond same-day Monday–Friday.