Your customers are asking AI for a recommendation. Make sure it's you.
More people now start with “ask ChatGPT” or a Google AI Overview instead of scrolling results. If your site isn't structured for AI to read and trust, you're invisible in the place buying decisions increasingly start.
What is GEO? Generative Engine Optimisation. Unlike traditional SEO (ranking in blue links), GEO gets your business mentioned and cited by AI tools — ChatGPT, Google AI Overviews, Perplexity, Bing Copilot — when someone asks a question relevant to your business. It works through structured data, entity clarity, and content that AI models can extract and trust.
What is GEO?
Generative Engine Optimisation. Unlike traditional SEO which targets Google's ranked links, GEO targets the AI-generated answers that appear above the links — or in standalone AI tools entirely. When someone types "who's a good web designer in Melbourne?" into ChatGPT or asks Google AI for a recommendation, GEO is what determines whether your business shows up in that answer.
Why it matters now
AI search is growing fast. Search behaviour is shifting — more people are using ChatGPT, Perplexity, and Google's AI Overviews to get direct answers instead of clicking through ten links. Most freelancers and small businesses don't appear in AI answers at all, because their online presence isn't structured in a way AI models can easily read and cite. This is an emerging edge — and it's widening every month.
What GEO involves
- Schema markup (JSON-LD) — LocalBusiness, Service, FAQPage, Person entities that AI crawlers can parse and trust
- Entity structuring — consistent NAP (name, address, phone) across Wikidata, ABN Lookup, LinkedIn, and key directories
- AI-readable content — clear factual statements, FAQ format, extractable passages written for how AI models pull information
- llms.txt — a machine-readable brand summary file that AI crawlers can index directly
- robots.txt — explicitly welcoming GPTBot, ClaudeBot, PerplexityBot so AI systems can crawl and reference your site
Who it's for
Small businesses that want to be found in AI answers, not just Google links. Especially relevant for service businesses — trades, professionals, consultants — where customers ask AI "who should I use?" rather than scrolling through search results. If someone in Melbourne is asking ChatGPT for a web designer recommendation, you want to be in that answer.
What you get
- Full schema audit and implementation — all relevant JSON-LD for your business type
- Entity setup — Wikidata, Australian directory listings, consistent NAP across the web
- AI-optimised page content rewrites — structured for extraction by language models
- llms.txt file — machine-readable brand summary for AI crawlers
- Monthly citation tracking — monitoring where your business appears in AI answers
Related
Custom websites → · AI lead automation → · See pricing → · Web designer Melbourne →
Get cited by AI search
Book a free 30-min call — we'll look at your current presence and tell you exactly what it'll take to show up in AI answers. I respond same-day Monday–Friday.