Your customers are asking AI for a recommendation. Make sure it's you.
More people now start with "ask ChatGPT" or a Google AI Overview instead of scrolling results. If your site isn't structured for AI to read and trust, you're invisible in the place buying decisions increasingly start.
what is GEO?
Generative Engine Optimisation
Unlike traditional SEO (ranking in blue links), GEO gets your business mentioned and cited by AI tools, ChatGPT, Google AI Overviews, Perplexity, Bing Copilot, when someone asks a question relevant to your business. It works through structured data, entity clarity, and content that AI models can extract and trust.
Why it matters now
AI search is where decisions start
ChatGPT, Perplexity, and Google AI Overviews are replacing the first page of Google for conversational queries, especially "who should I use?" decisions.
Most businesses are invisible
AI tools only cite businesses whose sites are structured for machine-reading. Without the right schema and entity signals, you simply don't appear.
Early mover advantage
Most small businesses haven't touched GEO yet. Getting structured now means being cited while competitors are still invisible.
Builds lasting trust signals
Schema markup, consistent NAP, and AI-readable content benefit traditional SEO and AI search, it's infrastructure that compounds.
What GEO involves
- Schema markup (JSON-LD), LocalBusiness, Service, FAQPage entities AI crawlers can parse and trust
- Entity structuring, consistent NAP across directories, Wikidata, LinkedIn, ABN Lookup
- AI-readable content, clear factual statements and FAQ format written for how AI models pull information
- llms.txt, a machine-readable brand summary file AI crawlers can index directly
- robots.txt, explicitly welcoming GPTBot, ClaudeBot, PerplexityBot to crawl and cite your site
What you get
Schema audit & implementation
Full JSON-LD implementation covering LocalBusiness, Service, FAQPage, and Person entities across your site.
Entity setup
Wikidata entry, Australian directory listings, consistent NAP across the web, the trust signals AI needs to cite you confidently.
AI-optimised content
Page content restructured for extraction by language models, plus your llms.txt brand summary file.
How it works
Free, no obligation. Test your current AI visibility live and understand where you stand.
What's blocking AI citations, what's missing, and the prioritised list of fixes that'll move the needle.
JSON-LD across your site, llms.txt, robots.txt, Wikidata setup, and NAP consistency work. Usually 1–2 weeks.
Re-tested at 30 and 90 days. AI overviews and Perplexity start surfacing you where they didn't before.
who it's for
Small businesses that want to be found when customers ask AI "who should I use?" Especially relevant for trades, professionals, and consultants, where a recommendation from an AI carries real weight.
Related services
Custom websites
GEO works best on a fast, hand-coded site. Build the right foundation first.
Explore →AI lead automation
Once AI sends you traffic, automation makes sure no enquiry slips through.
Explore →Web designer Melbourne
Local web design built for Melbourne small businesses, from first call to launch.
Read more →Ready to get cited by AI search?
Book a free 30-min call, we'll look at your current presence and tell you exactly what it'll take to show up in AI answers. I respond same-day Monday–Friday.