A senior designer who also builds and automates.
Custom websites, AI lead automation, UX research, and site improvements — for small businesses in Melbourne and across Australia. Built solo, with enterprise rigour and AI tools.
Custom websites
Hand-coded, mobile-first marketing sites built around your business. No bloated WordPress, no $5-template feel. Designed to convert visitors into customers.
Read more →AI lead automation
Instant SMS alerts on form submissions, automated Google review requests, AI chatbots and content generation. Your site becomes a 24/7 lead-generation machine.
Read more →Also available on request
UX research & strategy
10 years of user research, customer journey mapping, usability testing, and design systems. The same rigour I brought to Fisher & Paykel and IAG, scaled down for small businesses.
Improve what you have
Already have a site that isn't pulling its weight? I'll audit it, find what's quietly losing you customers, and rebuild only what needs rebuilding. Sometimes that's a single landing page, sometimes it's the whole site.
How it works
- 30-min discovery call. Free, no obligation. We talk through your business and goals.
- Scope + quote. Within 48 hours of the call, you'll have a fixed-price quote with clear deliverables.
- Build cycles. I work in tight cycles with Claude Code as a co-builder — quick iterations, frequent check-ins.
- Launch + handover. You own the site, the domain, the hosting.